Marchela Indah Atrisia, SE.,MM

Nama Lengkap

:

Marchela Indah Atrisia, S.E., M.M

NIDN/ NIDK

:

0420039304

Email Address

:

marchelaatrisia@unis.ac.id

Jabatan Akademik

:

Tenaga Pengajar

Alamat Rumah

:

Cluster Cendana, Taman Royal 1, Tangerang

Nomor HP Aktif

:

081315984746

S1 (Prodi/ Asal Universitas)

:

Universitas Pendidikan Indonesia

S2 (Prodi/ Asal Universitas)

:

Chang’an University

S3 (Prodi/ Asal Universitas)

:

Keanggotaan Profesi

:

Penyampaian Makalah/ Seminar Ilmiah

:

Mata Kuliah

:

Ekonomi Mikro, Ekonomi Makro, Pengantar Bisnis, Sistem Informasi Manajemen, Public Speaking

Minat Penelitian

:

E-commerce, Marketing, Consumer Behaviour

Penelitian

:

Publikasi

:

2021 – “Flash Sale Dan Impulse Buying Konsumen E-Commerce Pada Masa Pandemi Covid-19”, 2021, Journal of Business Management Education (JBME), Bandung, Indonesia.



2020 – “Go Digital: Strategi Bisnis UMKM di Era New Normal Pasca Covid-19 (Studi Kasus UMKM di Kota Tangerang)”, 2020, Seminar Nasional Manajemen dan Call for Paper (SENIMA 5), Universitas Negeri Surabaya, pages 2028-2033, Surabaya, Indonesia.



2019 – “Social Innovation of High-Speed Railway Development in Indonesia in the framework of Belt and Road Initiative”, 2019 World Transport Convention (WTC 2019), Beijing, China.



2019 – “The Innovation of Digital Dockless Bike-Sharing for City’s Air Quality as Sustainable Transportation”, Scopus Indexed Journal: Journal of Engineering Science and Technology Vol. 14, No. 2 (2019) 557 – 568



2018 – “Logistic and Supply Chain Management in E-commerce Environment”, Digital Economy Society: Opportunity and Challenges, volume 67 The1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF) 2018, Indonesia.



2018 – “Online Review By Beauty Vlogger and Its Impact On Purchase Intention”, The 3rd UPI Global Conference on Business, Management, and Entrepreneurship (GCBME) 2018, Bandung, Indonesia.



2017 – “A Literature Review of Consumer Behavior towards E-commerce in China”, in Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GCBME 2017) – Increasing Management Relevance and Competitiveness, pages 53-58 ISBN: 978-989-758-333-9, Surabaya, Indonesia



2017 – “Customer Satisfaction in Online Business”, Actual Problems of Economics, Issue 10 – October – 2017, Kyiv, Ukraine.

2015 – “Demography, Motivation, and Satisfaction of E-Commerce Customer on OLX.co.id and Tokopedia”, International Conference on Business, Marketing and Information System Management (BMISM’15) 2015, Paris, France.

Buku

:

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